Leianne "Lei" Pedro is the Market President and Publisher of Pacific Business News, a leading business publication in Hawaii for more than 60 years. With over 32 years of experience in the media and communications industry, Lei has a proven track record of driving growth and fostering community engagement. In her current role, Lei oversees all aspects of the publication, from editorial direction to advertising strategy, ensuring that Pacific Business News remains a vital resource for Hawaii's business community. Her leadership has been instrumental in expanding the publication's reach and influence. Lei is passionate about supporting local businesses and promoting economic development in Hawaii. She is on the advisory board for the BBB Great West + Pacific and is a new board member of ʻŌlelo Community Media and the Aloha Society of Association Executives. She has roots deep in Hawaii for over seven generations and is rich in ohana and relationships.